The Mission
Embrace
Bravery
An Important Story
Auritalia was born in 1987 as the result of creativity skills and entrepreneurial traits of Maria Loretta De Toni.
The etimology of the word Auritalia comes from the fusion of the latin word Aurum , which means Gold, and it is related to the invaluable heritage we have received as a gift from the Mediterranean influences, especially from the Renaissance Age, that shines through the goldsmith Italian tradition and builds on a concrete vision of the present projected towards the future.
The brand has specific targets and features. The main element is shown by the constant searching for evolution, as the event that embraces the worth, together with the globalization of trade, seen as the opportunity to enhance our origins and jewels as “creations”.
Auritalia jewels allow us to become aware of our deniable needs, which involve each one of us socially, and invite us to accept every new thing and value that come along in our lives.
A contemporary Man who embraces the bravery of expressing his own male essence and wears his own jewel along with a playful harmony with the feminine world, seen as a chance to live with a deep sharing and with the eyes wide open.
The creative and sales manager today is Piero Speggiorin, son of the founder Maria Loretta De Toni. He personally takes care of the Auritalia jewels creation, inspired by a cultural design, internationality and goldsmith Italian tradition.
Thanks to the young Team, Auritalia is the brand of the future and opportunities. The young changemakers get the chance to explore and share their talent, and at the same time, to grow inside a community of beauty lovers where they can discover the deepest aspects of their souls, by way of the jewel.
The Designer Piero, strengthens the contemporary imprinting of the brand: in addition to the 18kt collection, the Silver one is introduced to represent the prêt-à-porter of the contemporary Man, who loves the affordable luxury jewel.
The innovative element lies in the variety of symbols and models, capable to fully represent the essence of every young person who follows the Brave Man philosophy and wears Auritalia.
Timeline
The Designer
Philosophy
“Craftsmanship and Italian mastery join the Contemporary Man philosophy, which is the main character of the social and cultural revival, to whom the young Designer adds the soul of Auritalia jewels, enriched with symbologies and uniqueness.”
Piero Speggiorin as the Designer, promotes the spreading, reinterpreted in a modern way, of culture and Italian goldsmith tradition around the world. Passion becomes his mission: to bring positive influences on trades and on different cultures with innovative Jewels “with a soul.”
This philosophy takes the inspiration from the historic brand heritage Auritalia and from its strong desire of bring the Italian craftsmanship to the Top level, where Italy becomes the main character, inspiring the whole world to express themselves at their best through the Youngest.